Once upon a time, about seven years ago (and after 15+ years of soul-searching), I had a powerful self-realization.

That the purpose of my life, was helping other people get what they want from life… by any means necessary.   Therefore, with my 15+ years of experience in the field of sales,  and customer service I decided to open a sales training company.

At this point, I had a full time job working for a high-tech company so on my day off, I found an accountant.  Then I hired him and had him file the proper paperwork to open a sales training company with the government.

I never thought that I would open my own business in Israel… but I did!

I decided to name my sales training company Sales Development Israel.  Then, I began to use all of my spare time before work and after work creating training materials, and trying to acquire clients.

In addition, I was sending emails and cold calling companies in Tel Aviv, Herzliya, Ramat Gan, Jerusalem, Bat Yam, and Holon.  Basically, I was reaching our across the whole country of Israel during my efforts.

I doing everything in my power to generate momentum. in my new business  Great news is that I was able to find my first few clients!  However, something I immediately noticed was at the conclusion of my sales training workshops, two things would happen consistently happen: 

Firstly, I would receive feedback that my sales training workshops were providing massive value for the sales team.  This meant that the companies were happy with the service I provided, which was nice to know.

Secondly, one or two of the students in the courses would privately approach me.  These students would speak with me about their struggles not only in sales, but also in their lives.

Then one time, a female student offered to pay me for a one-on-one session outside of the office.  As a struggling entrepreneur, I accepted. 

She asked me to help her learn how to communicate more effectively, and to help her figure out a better career path.  We developed a plan, strategized, and executed. 

Another student, at another company offered to pay me for my time to help prepare him for a job promotion interview.  We developed a plan, strategized, and executed. 

Similarly, another student from another workshop, at another company, asked me to help them build their inner-confidence.  We developed a plan, strategized, and executed.  This would happen again, and again…

Each of these wonderful people I began to work one-on-one with,  had their own unique challenge, and asked me for help.  Each time we developed a plan, strategized, and executed. 

They all knew that I was not certified or professionally trained, and still they would offer to pay me for my time.  These first clients would call me their “Life Coach” or “Career Counselor“, and I was able to help them!

At the conclusion of our 3 to 5 one-on-one sessions, they each had taken took massive steps forward towards the results they wanted.  Each time we developed a plan, strategized, and executed successfully! 

Eventually, enough people called me their Career Counselor or Life Coach that I began to call myself a “Career Counselor” and ”Life Coach”.

Most people set out to become a trained and certified life coach (קואצ’ר , אימון אישי) or career counselor before ever having a client.  I never did any of that kind of stuff, and that wasn’t the path I took to arrive where I am.

I never once said to myself that I wanted to be a life coach (אימון אישי לחיים) or a career counselor .  On the contrary, this beautiful, interesting, and fulfilling profession that I currently have came directly to me.

So that is the super-short story of how I began life coaching (תל אביב קואצ’ינג לחיים) and career counseling in Tel Aviv Israel.

In addition, after all these years I’m happy to say I have helped hundreds and hundreds of people just like you!

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